SOCIAL MEDIA

On Facebook you are the product

An ancient saying

tender

SOCIAL MEDIA

On Facebook you are the product

An ancient saying

There is always an alternative

You must have heard the catchphrase in one form or another: If it’s free online, you are the product; Facebook users are not the customers but the product sold to the advertisers; Facebook’s core business is mining users’ data. The word has spread so much that Facebook itself deemed it worthy of addressing directly on its blog Hard Questions. It denied that you’re Facebook’s product and instead insisted that the product is the ability to connect with the people that matter to you. I get Facebook’s point because after all the scrolling experience isn’t much better for advertisers than for “regular” users. Arguably, it’s worse. And, of course, the same concerns stay true for many other social networks, platforms, search engines and the rest of our online connectivity tools.

If you have struggled to remain genuinely positive about your work while chasing followers, likes and other forms of 1-second-long attention shots, just to conclude that the cost-benefits ratio of your online communication efforts is not worth the anxiety, hassle, time and succumbing to superficiality, you might be interested in tender hacks of social media management and online community building.

Whether you’ll go for driving traffic from external platforms to your own website, using social media accounts as business cards, concentrating all efforts on a single platform most relevant for your audience, or yet another tender solution, together we can make social media a better space – for you and for everyone who wants to stay updated on what you’re up to.