Brand Development

BRAND DEVELOPMENT

Of course it is happening inside your head, but why on earth should that mean that it is not real?

Dumbledore

tender

BRANDING

Of course it is happening inside your head,
but why on earth should that mean
that it is not real?

Dumbledore

Whether you’re interested in developing your personal brand or a brand owned by your organization,
Tender covers all aspects of branding, such as…

You would be surprised how professional drug lords are when it comes to marketing. The major cartels match McDonald’s in boosting brand value and franchising, Walmart in supply chain management, Coca-Cola in diversification. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, narconomics has it covered.

It’s a hillarious journey through the mysterious underground world of one illicit industry, but at the same time a universal branding handbook.

Why would a banker pay $12 million for a decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting sell for $140 million? Why are surreal prices achieved at auction for works that look like your toddler’s doodles?

Flowing like in a gossip session, Don Thompson explores the economics and psychology of the art market, explaining what makes some artists worshiped and others invisible.

Which of these fates is awaiting your brand?

Homo sapiens rules the world because humans are the only animals that can convince their fellows to believe in things existing purely in our collective imagination, such as gods, states, money and human rights.

By combining illuminating insights with a vivid language, Sapiens acquired cult status among diverse audiences, captivating teenagers alongside university professors, grass-root activists alongside government ministers and CEOs, my grandparents and me too.

Once you dedicate yourself to something that can only exist in people’s minds, it’s good to maintain an affectionate curiosity about and a healthy distance to any imagined reality. Enters Harari.