Curating a brand and building a community requires a mix of skills and know-how spanning ideation, strategy, copywriting, editing, graphic design and often translations. A flood of new productivity and creative tools makes it seem easier, but actually they’re only raising the bar for contents to be considered neat and, more importantly, to_capture anyone’s attention even for a few seconds. If you have tried doing it alone or in-house, you surely know the struggles.

One way to communicate what you do without going crazy is to embrace tenderness towards yourself and towards the people that you’re trying to address. Going tender means turning your communication smarter, more cost-effective and more authentic. It values quality over quantity. It marries a big picture with the attention to details. It speaks to the people that you actually want to reach and who will genuinely love hearing from you.

Tender Communication offers comprehensive branding and PR services to Artists, NGOs and Social Businesses so that you can focus on doing what you are most passionate about.