Communication fueled by tenderness is authentic, thoughtful and manageable
— whether you are a professional artist or an artist in your profession.
Curating a brand and building a community requires a mix of skills and know-how spanning ideation, strategy, copywriting, editing, graphic design and often translations. A flood of new productivity and creative tools makes it seem easier, but actually they’re only raising the bar for contents to be considered neat and, more importantly, to_capture anyone’s attention even for a few seconds. If you have tried doing it alone or in-house, you surely know the struggles.
One way to communicate what you do without going crazy is to embrace tenderness towards yourself and towards the people that you’re trying to address. Going tender means turning your communication smarter, more cost-effective and more authentic. It values quality over quantity. It marries a big picture with the attention to details. It speaks to the people that you actually want to reach and who will genuinely love hearing from you.
Tender Communication offers comprehensive branding and PR services to Artists, NGOs and Social Businesses so that you can focus on doing what you are most passionate about.
If you’re unsure whether tenderness suits you well,
consider the following questions…
What do you do?
Tenderness is the secret ingredient in cinema, cuisine, design, fashion, literature, music, performing arts, visual and other arts.
Tenderness is the key to taking care of others by providing them with your legal, linguistic, medical, psychological or other expertise.
Tenderness drives activists, educators and journalists to share knowledge and spread kindness.
Tenderness is about creating possibilities for others.
Tenderness inspires win-win solutions.
What do you need?
Tenderness is fueled by constant adventures. It shows in doing little things in a great way, with the right balance between simplicity and sophistication to honour all the tiny details that matter.
It aims for indisputable correctness with a spark of originality.
If you need a single poster, logo, cover letter, or design of your CV or portfolio – search no more!
Tenderness drives love stories, so our collaboration might take shape of a story with a beginning,
a middle and a happy ending, leaving you with a website or a social media campaign – made with love.
Tenderness is most fulfilled in lasting partnerships.
We could work together on every aspect of your personal brand or your organization’s PR,
mixing and matching different elements into a wholesome combination.
What do you have?
Tenderness assumes fairness, professionalism and satisfaction on both sides.
Tenderness is about recognizing when to contribute pro bono.
If you’re a member of the Global Shapers Community, the JEF or a TEDx
and you’re running a volunteering project, count me in by default!
We need to talk.